This is the most common question asked by many who have an entrepreneurial spirit.Without taking much of your time below YouTube video explains one of the way which I think fits nicely for a tech startup. (Its just 30 mins long)
David Heinemeier Hansson at Startup School
https://www.youtube.com/watch?v=0CDXJ6bMkMY
Speakers Bio: He is the creator of Ruby on Rails, founder & CTO at Basecamp(formerly 37signals), best-selling author, Le Mans class-winning racing driver, public speaker, hobbyist photographer, and family man.
Vikram Shetty 