It’s easy to do wishful thinking and read about better ways to build your business. The truth gets exposed when the rubber meets the road. When you have a team and you are doing a service business to fulfil the client’s need. You are unable to predict what delight your clients and which deals are… Continue reading Truth

Business Models

What are the different business models a technology company can have? Here is my pick Freemium business model: A mix of free and paid services, the freemium model is mostly used by tech companies in the Software as a Service (SaaS) or apps business model. To grow business and acquire customers, companies offer free (lite) versions to… Continue reading Business Models

An Average Company

Traits you will find in an average company Delivering on commitments Friendly customer support Faster response┬átime Consistent predictable outcome Provide value for money Leveraging technology automation Promote more collabration Believe in building community Shared learning Culture Focus on the vision Does all of these sound like generic average company traits? Someone claiming to be a… Continue reading An Average Company

No Accountability

Most people are not accountable for their actions and consequences at their work. The focus is always on the outcome and goals. Those are important. However, the daily work you put in makes a lot of difference, consistent commitments. It makes you focus on quality, process and system. When you master the craft, you can… Continue reading No Accountability

Categorized as Startup

Unique Selling Point (USP)

A unique selling point (USP), also called a unique selling proposition, is┬áthe essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert to your site. It’s what differentiates you in the marketplace. It is… Continue reading Unique Selling Point (USP)

Categorized as Startup

The smallest viable market

A minimum viable audience is the smallest possible market you can serve and that can sustain your business as it grows. It’s about targeting the people who will particularly benefit from what you are offering. Creating something that people care about (your minimum viable audience) is much more difficult. What you really want is someone in… Continue reading The smallest viable market

Categorized as Startup

Human Filter

I spoke these words in one of our recent podcast episodes. One of the emotions that I am inclined towards post-pandemic is the word Empathy. I know that it is and will be the most abused business term in the coming future. Like the one to be authentic. People will add it to their bios,… Continue reading Human Filter

Categorized as Startup

Guaranteed Results

A job may guarantee that you will get the result of a monthly paycheck. It’s often when you get into the business after working for some year in a job to ask for a guarantee. It’s your subconscious mind that always puts your focus back on it. As you may have already known where focus… Continue reading Guaranteed Results

I don’t know

It’s one of those sentences that need courage, confidence and care. It’s not only about telling it. It’s about meaning it and displaying humility. A leader needs to communicate their vulnerability and ask for help, especially from their team. You don’t become a leader to be right. You become one to take forward the cause.… Continue reading I don’t know

North Star

We have finally crafted our vision statement that we are happy with. Our vision is to help every sustainability analyst find insights with affordable data science Vision statement works like a North Star to a sailor. When you are in the sea at night and are travelling in the north direction, you follow the… Continue reading North Star