Unique Selling Point (USP)

A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert to your site. It’s what differentiates you in the marketplace. It is very important in the current noise of the online economy you can explain it in a few words.

I have recently discovered some of the USPs of 73bit.com. Cost Innovation, Leveraging Automation and Shared Learning

Cost Innovation involves taking a fresh approach to the conventional way of delivering value in any given industry and looking for ways to reimagine it. We do it using our 7 strategic ideas and we have discovered multiple tactics to deliver value for our clients

Leveraging Automation means we are in constant search to automate any thinnest process. We want every research analyst not to do any task that could be automated using the software. The most salient feature it gives is a consistent outcome every time.

Shared Learning is one of our core values, it is something we strive to live each day. We have built an online community of sustainability research analysts. Our team works only 4 days a week to dedicate the 5th day to learning.


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