Blueprint for More Work in 2020

This article is mashup of multiple ideas for an artist, freelancer, or solopreneur. This is a suggestion given to a dancer (you can make this relavent to your work). There are couple of platform which are taken as example in this article, because I heard a lot about them.

Disclaimer: This is a one person thoughts, I am not a social media expert or a sales person.

The Happy Path

  • Create more content
  • Get more collaboration
  • Create network and connections
  • Get some work (Free)
  • Get paid

The Salesman Path

  • Decide what you want to do? (Corporate events or Being a teacher in studio or paided shoot)
  • Target the customer list very niche accurately. (Like Corporate HR or Event management or dance studio)
  • Connect (DM) with them via prop channel like Instagram, Facebook, I think LinkedIn and Twitter could be powerful too.
  • Pitch a personalized message and not a generic one. Like I see your event company have recently done this kind of work. I am so and so and i have done similar work in past with examples
  • Measure your sales number. Total messages per week -> Total reply per week -> Total positive reply -> Total jobs/work (Keep biweekly follow up with all positive reply with the ongoing work you do)

Content is the Centerpiece 

You will have to publish content on social media. It’s the fact of your line of work in 2020 is content.

You will have to figure out to create 100 content per week.

Some ideas for creating 100 content per week:

  • Selfie style video answering questions students don’t ask but should ask (same for corporate)
  • Any thing you did unique that day in practice (learning video selfie style)
  • Your daily struggle for finding work, again a selfie style video talking about the challenges (being vulnerable)
  • Photos on random neighborhood.
  • Practice video
  • Photoshoot collaboration (find people near your residence where you can walk to some place, use Instagram feature of location search. Female photographer in case you are uncomfortable) Guide to do that by Gary https://youtu.be/vcEvDpYhM3U
  • Create text quotes and message using Canva (download the free app and use the free templates)
  • I think you should come up with 200/250 types, strategy for content

Volume Startegy by Gary Vaynerchuk

Here are few ideas in different context you can pick what you can do for your work. Convert writing into video or pictures with caption writing

LinkedIn Opportunity (One of my crazy idea)

This could turn out to be more profitable and comfortable work you may end up doing.

  • LinkedIn is currently like Facebook in 2012 every post is working
  • Target: Company HR and Employee engagement professionals within company for any semi classical/classical Corporate Shows.
  • Medium #1 Create selfie style video to explain how connecting to artist directly could be more beneficial for them. Not only in terms of cost but also to create innovative shows around Indian art and classical dance.
  • Medium #2 Search for the relevant designation on LinkedIn –> Send a custom connection request mentioning that you have something free to offer –> Once connected tell them you will be ready to do a show for free only they have to take care of travel and food.
  • Create a 5-7 choreographed dance to offer them that they can pick from. (Do what you already know and have done)
  • If you can think of some creative performance then this could be a viral opportunity. More people will come to know.

You send 3000 invitation in LinkedIn so play it out fully nothing to stop you there. However pick the person wisely and target company with size 50 to 100. Bi-product of this work is all the travel and traffic time to your make productive by creating selfie style video about the work you are going to do. You can answer the below questions for each act.

  • What all ideas you have?
  • What you manage to implement?
  • What went wrong?
  • What did you learned and how will you do it differently?
  • What questions normally you get asked?
  • How do you reply?  

I hope this has been useful for you. Please share this with 1 person who needs to know about this.

The week after the big training week

You must have taken at least 1 business training or any other training to improve your business and life. I did it many times before and a more recent one which is an year long program. A big commitment as a team. I was very excited and all set for the transformation it will bring to my business.

The training was magnificent something I have never experienced before.

  1. I felt lot inspired and more confident of making my vision a reality, even completed a long pending blog post I wanted to write long back. It was all good feeling, all the idea were already possibility in my mind. The life was all high!
  2. Chatted all possibility with my business partner, It was a party!!! We discussed  and discussed  all the to-do we can do, and we must do immediately. We stopped all the things we were trying to do and just went into all that happened and started discussing on all points we came across. I wonder it was more thinking and talking.
  3. Created a whats app group of all the students who came to the training. We all talked about all the amazing experience. Shared all the pictures and video. Appreciating each other strengths and wished each other for all success.
  4. Told all the detail stories to my wife. I was so pumped with all the experience from morning 9am till 3am in the night. It was all small story that popped up here and there. I keep telling her all the time for the week after my training.

WHAT I DID NOT DO?

I did not took any action in my real business that would move my Business forward.

Which means the week before my training and week next after my training was same. We worked in the business. For those who got it, will understand. For other I will explain it some other time.

Its with heavy pain I am writing this.

I took stock of my actions in the following week, I had to document this so that it may help some one out there. I think that, this is the number 1 reason why all the training you do doesn’t help. However having said that. I have got a way to implement all the learning. Let me try that and bring it to you how it turned out. Remember I am at the same position as your are in the journey of Entrepreneurship

Happy Entrepreneurship !

7 WEEKS 11 TOPICS

OPPORTUNITY 7 WEEKS 11 TOPICS.

Once you provide your email id, I will email you weekly 1 educational entertaining video on weekends.

I hate spamming, so I promise I wont spam you.

Enter your email id after clicking the below link

http://bit.ly/1TNixfQ

The topics covered will be following:

  1. Career
  2. Business
  3. Design
  4. Customer Discovery
  5. Customer Development
  6. Customer Experience
  7. Company Culture
  8. Marketing
  9. Sales
  10. Failure
  11. Startup

Each email will contain video for the duration of around 1 hour and some additional information with it.

These videos are from industry thought leaders who are leader of there own field.

I will start this on 3rd week of June 2016

Happy Learning!

1st Week: Careers @ https://www.youtube.com/watch?v=hsIcFf9pnCo

2nd Week: Business @ https://www.youtube.com/watch?v=4cs9zmGR7hk

3rd Week:  Customer Development, Customer Discovery and Failure @ https://www.youtube.com/watch?v=n-H7TAcqGko

4th Week: Marketing @ https://www.youtube.com/watch?v=xBIVlM435Zg and https://www.youtube.com/watch?v=OnXijAxiy8g

5th Week: Customer Experience, Company Culture and Startup @ https://www.youtube.com/watch?v=jJ5k_Byd9Fs

6th Week: Design https://www.youtube.com/watch?v=tBWFfxE2658

7th Week: Sales @ https://www.youtube.com/watch?v=DnKJDlaPI2c

Thanks for watching and learning.