Content Creator

This is not a blog post but a job description for the role of an content creator that I am looking for my LinkedIn Profile. To begin with let me explain you my school of thought behind the content. There are 4 forms of content namely written, images, video and audio. Now the most I use on my LinkedIn profile is written and images. This role will be mostly about writing. I could have asked for only content writing but I want you to put on your marketing/sales cap too.

I don’t want a keyboard junkie, who is expert in writing 1000 words per minute and slam me 20 blog post under 20 minutes.

That brings me to the first requirement of this role to you. You will have to write 20 blog posts per month. The idea here that It would be intresting to post 1 per day and we can experiment which 5 days we pick for the week. Don’t worry you won’t have like daily deadlines. We will plan a week in advance so you will be alway writing for the following week. How do I know about planing ahead of time. I wrote 63 articles for my LinkedIn.

If you wonder where will you get the content to write the blog post, that’s a good question. Here are few guidelines to find them:

  1. The content is for Sustainability benchmarking & assessments Experts
  2. We have written an ebook Benchmarking Innovation. (Read Introduction)
  3. You can go through my LinkedIn Profile for recent posts and articles.

Now that brings me to your first Test.

Interview Test No 1 You will have to send me the topic on which you will write the first blog post. You will have to write a short description of 3-5 lines about what you are going to write.

Interview Test No 2 If I think it looks like a good blog post idea and I haven’t written anything like that before. I will ask you to write a summary with 1300 character or less roughly around 200 words. It has to be around 1300 characters including space because LinkedIn post has that limit. I will post it on LinkedIn. We won’t see at the vanity metrics.

Side note: If you get this job. The next step would be to write a blog post based on the vanity metrics. Which means if there is any comments or likes. Write a 1000 words blog post. So the initial 3-5 lines becomes a tweet. 200 words becomes a LinkedIn post and 1000 words becomes a LinkedIn article.

Now this will be your pillar content, you will create images using the text of your content. Few examples are shown below

1) Quotes created by the comments on one of the LinkedIn post

2) Caption image for an article we wrote here

3) Screen shot with the brand from instagram of related industry topic

There are more than dozen such ideas that I will share with you in order to make your work easy. You can find 100s of them on Internet too.

The tool you may have to learn is https://www.canva.com/. Its a free tool and you can find good tutorials online.

Now your second job requirement is to create 5-7 content per day and keep a check if I am posting them at regular interval.

Interview Test No 3 The last test would be to create an image or pdf document using canva. Here are 8 examples to get inspired from. List Document, Infographics, Quote, Power point Deck, Data Point, Flow Chart, Question of the day and Screen Capture

The outcome of your job should be, that your content makes atleast 20 people per month reach out to me and ask what I do. I understand that it will be practically difficult to measure this. However this is the experiment which I want to test and recently some one reached out to me and I normally ask them how did they came to know about me. He said it was because of a piece of content I posted.

I know I am making it sound all mechanical but this is an hard problem and I welcome you to solve this together. So if you are still reading this post then welcome to this experiment of remote content creation with a sales cap on your head. I will be waiting for your email to confiablesolutions@gmail.com

Thank you! If you agree with this idea but not intrested in this job. Please feel free to share this idea with your friends and family.

Blueprint for More Work in 2020

This article is mashup of multiple ideas for an artist, freelancer, or solopreneur. This is a suggestion given to a dancer (you can make this relavent to your work). There are couple of platform which are taken as example in this article, because I heard a lot about them.

Disclaimer: This is a one person thoughts, I am not a social media expert or a sales person.

The Happy Path

  • Create more content
  • Get more collaboration
  • Create network and connections
  • Get some work (Free)
  • Get paid

The Salesman Path

  • Decide what you want to do? (Corporate events or Being a teacher in studio or paided shoot)
  • Target the customer list very niche accurately. (Like Corporate HR or Event management or dance studio)
  • Connect (DM) with them via prop channel like Instagram, Facebook, I think LinkedIn and Twitter could be powerful too.
  • Pitch a personalized message and not a generic one. Like I see your event company have recently done this kind of work. I am so and so and i have done similar work in past with examples
  • Measure your sales number. Total messages per week -> Total reply per week -> Total positive reply -> Total jobs/work (Keep biweekly follow up with all positive reply with the ongoing work you do)

Content is the Centerpiece 

You will have to publish content on social media. It’s the fact of your line of work in 2020 is content.

You will have to figure out to create 100 content per week.

Some ideas for creating 100 content per week:

  • Selfie style video answering questions students don’t ask but should ask (same for corporate)
  • Any thing you did unique that day in practice (learning video selfie style)
  • Your daily struggle for finding work, again a selfie style video talking about the challenges (being vulnerable)
  • Photos on random neighborhood.
  • Practice video
  • Photoshoot collaboration (find people near your residence where you can walk to some place, use Instagram feature of location search. Female photographer in case you are uncomfortable) Guide to do that by Gary https://youtu.be/vcEvDpYhM3U
  • Create text quotes and message using Canva (download the free app and use the free templates)
  • I think you should come up with 200/250 types, strategy for content

Volume Startegy by Gary Vaynerchuk

Here are few ideas in different context you can pick what you can do for your work. Convert writing into video or pictures with caption writing

LinkedIn Opportunity (One of my crazy idea)

This could turn out to be more profitable and comfortable work you may end up doing.

  • LinkedIn is currently like Facebook in 2012 every post is working
  • Target: Company HR and Employee engagement professionals within company for any semi classical/classical Corporate Shows.
  • Medium #1 Create selfie style video to explain how connecting to artist directly could be more beneficial for them. Not only in terms of cost but also to create innovative shows around Indian art and classical dance.
  • Medium #2 Search for the relevant designation on LinkedIn –> Send a custom connection request mentioning that you have something free to offer –> Once connected tell them you will be ready to do a show for free only they have to take care of travel and food.
  • Create a 5-7 choreographed dance to offer them that they can pick from. (Do what you already know and have done)
  • If you can think of some creative performance then this could be a viral opportunity. More people will come to know.

You send 3000 invitation in LinkedIn so play it out fully nothing to stop you there. However pick the person wisely and target company with size 50 to 100. Bi-product of this work is all the travel and traffic time to your make productive by creating selfie style video about the work you are going to do. You can answer the below questions for each act.

  • What all ideas you have?
  • What you manage to implement?
  • What went wrong?
  • What did you learned and how will you do it differently?
  • What questions normally you get asked?
  • How do you reply?  

I hope this has been useful for you. Please share this with 1 person who needs to know about this.