Watch this video for 7 minutes to get the idea of how this work.
This is not a blog post but a job description for the role of an content creator that I am looking for my LinkedIn Profile. To begin with let me explain you my school of thought behind the content. There are 4 forms of content namely written, images, video and audio. Now the most I use on my LinkedIn profile is written and images. This role will be mostly about writing. I could have asked for only content writing but I want you to put on your marketing/sales cap too.
I don’t want a keyboard junkie, who is expert in writing 1000 words per minute and slam me 20 blog post under 20 minutes.
That brings me to the first requirement of this role to you. You will have to write 20 blog posts per month. The idea here that It would be intresting to post 1 per day and we can experiment which 5 days we pick for the week. Don’t worry you won’t have like daily deadlines. We will plan a week in advance so you will be alway writing for the following week. How do I know about planing ahead of time. I wrote 63 articles for my LinkedIn.
If you wonder where will you get the content to write the blog post, that’s a good question. Here are few guidelines to find them:
- The content is for Sustainability benchmarking & assessments Experts
- We have written an ebook Benchmarking Innovation. (Read Introduction)
- You can go through my LinkedIn Profile for recent posts and articles.
Now that brings me to your first Test.
Interview Test No 1 You will have to send me the topic on which you will write the first blog post. You will have to write a short description of 3-5 lines about what you are going to write.
Interview Test No 2 If I think it looks like a good blog post idea and I haven’t written anything like that before. I will ask you to write a summary with 1300 character or less roughly around 200 words. It has to be around 1300 characters including space because LinkedIn post has that limit. I will post it on LinkedIn. We won’t see at the vanity metrics.
Side note: If you get this job. The next step would be to write a blog post based on the vanity metrics. Which means if there is any comments or likes. Write a 1000 words blog post. So the initial 3-5 lines becomes a tweet. 200 words becomes a LinkedIn post and 1000 words becomes a LinkedIn article.
Now this will be your pillar content, you will create images using the text of your content. Few examples are shown below
1) Quotes created by the comments on one of the LinkedIn post
2) Caption image for an article we wrote here
3) Screen shot with the brand from instagram of related industry topic
There are more than dozen such ideas that I will share with you in order to make your work easy. You can find 100s of them on Internet too.
The tool you may have to learn is https://www.canva.com/. Its a free tool and you can find good tutorials online.
Now your second job requirement is to create 5-7 content per day and keep a check if I am posting them at regular interval.
Interview Test No 3 The last test would be to create an image or pdf document using canva. Here are 8 examples to get inspired from. List Document, Infographics, Quote, Power point Deck, Data Point, Flow Chart, Question of the day and Screen Capture
The outcome of your job should be, that your content makes atleast 20 people per month reach out to me and ask what I do. I understand that it will be practically difficult to measure this. However this is the experiment which I want to test and recently some one reached out to me and I normally ask them how did they came to know about me. He said it was because of a piece of content I posted.
I know I am making it sound all mechanical but this is an hard problem and I welcome you to solve this together. So if you are still reading this post then welcome to this experiment of remote content creation with a sales cap on your head. I will be waiting for your email to firstname.lastname@example.org
Thank you! If you agree with this idea but not intrested in this job. Please feel free to share this idea with your friends and family.
My last post got an overwhemling response and I got many questions. One of the student reached out to me showing intrest in doing the role. I thought it would be great if we run an experiment along with the help of the student and see the practical implementation, challenges and learning.
I will document the whole experiment and the outcome of the exercise in the post. You can use this as a refrence guide and also ask question in the comments below. I would be happy to reply them.
Let’s begin, If you have not read my previous article, I would suggest read it to have a better understanding of what we are trying to do here. (click here to read my previous post) You will play the role of Digital Collaborator for this article.
Let’s go step by step for the question “What do you have to do and how can you make your side money? ” from the previous post.
- Pick a niche – Software is the business niche I picked for “The Digital Collaborator” (you can email me at email@example.com and I will guide you with next steps) for this experiement.
- Select 1 skill – Illustration (I picked it for you)
- Format of content – Cartoon Strips for educating customer (I picked it for you)
- Content with business – Since in this case the business is mine www.73bit.com.
- Contact wih Digital Creator – This is the part where you will be working
- Find the right fit – Now based on the previous points the right fit will be illustrator doing cartoon strips will be right fit. (In actual end to end work the digital collabrator has to figure this out on thier own)
- Once post is live – We will wait for this in future to update with the work of “The Digital Collaborator”
To create a comic strip explaning a concept from my older posts. Here is an 2 examples. The output will be 1 single image that will be posted in LinkedIn. It will should have the link text http://www.73bit.com in the image. Like in the example below there is @garyvee. (DONOT COPY the theme from this example, it’s only for inspiration and idea, use your creativity on this brief). The message has to be positive or growth.
For 73bit Limited, we would like something similar but the topic of conversation should be based on any of the following topic
- Name and Shame vs Name and Fame – 498 views (read comments)
- Bees – 404 views
- Tell your friend about climate change – 1039 views
- Waste Management – 681 views
- 61 days left in 2019 – 513 views
- Less then 2 dollars – 770 views
- Co-author – 390 views (read comments)
- Sustainbility Community – 1068 views
- Analyst Carrer Advice – 225 views
- Individual vs Team player – 332 views
Let me explain you how to work with any one topic from above list. There is a story in each post and it conveys a message. Let’s take the 1st example from it. Name and Shame vs Name and Fame.
For the cartoon strip image. There will be 2 colleagues talking to each other. First person tells to second person “Name and Shame is a great driver of change” the second person replies “Is that ethical?” (this could be the top part or the left part). The First person asks “Do you have a better solution?” and the second person replied “How about Name and Fame?” (this could be the botton part or the right part)
I could suggest 3 types of theme to create your comic strip image
- Problem vs Solution
- Do you know vs Ahh! moment
- Pure humor
You can pick your creativity that sends in positive and progressive message to the audience.
How will you connect with the Digital Creator (Comic Strip Illustrator)?
Step 1 – Read this method and understand it well : https://www.garyvaynerchuk.com/instagram-for-business-180-strategy-grow-business-brand/
Step 2 – Search the hashtag with following for this experiment #comicstrip #CartoonStrip #CartoonistOfinstagram #comicpanel #comicartists
Step 3 – Pick the images which you think are close to the requirement we have above as 2 examples.
Step 4 – Put a comment in it, first genuinely appreciate the work and ask “Would you be intrested in collabration?” or “Would you like to collabrate with a software business?” or “How about a collabration for more awareness to your work?”
Step 5 – Once they agree to collabrate, DM this article to them and ask them to go through The Task section. Answer any question they may have. If you don’t know the answer ask me on the email and reply back to them.
Step 6 – Once the Digital Creator understands the task. Ask them to send across a short write up on what it would look like in case I have any feedback.
Step 7 – Share the final copy with me at firstname.lastname@example.org.
You can use the above steps for your own niche, 1 skills, format and connect the correct business. Configure the steps according to your needs.
What did “The Digital Collaborator” do and what was the outcome and timelines of this experiment?
Now it’s upto “The Digital Collaborator” to carry out this activity. I would like him to record the time spend and the dates on which you sent a message and got replies. You can use pen and paper to record it.
Let’s start with the first one image from the list“The Digital Collaborator”
Statistics to record for him for each digital creator
- How much time it took for searching the creator? (time in minutes)
- When was the first message sent? (date)
- How much time it took to explain the task? (time in minutes in case you did back and forth to answer any questions)
- When was the writeup sent to you on the final work? (date)
- When did the final post sent to me? (date)
Disclaimer: I am not sharing how much I am paying “The Digital Collaborator” to do this job because I think it will block your creative mind when it comes to pricing. I will ask him to write in the comments if you are happy with payment.
I will update this post after we are done with the experiment. If you want to become “The Digital Collaborator” email me at email@example.com
Other ideas that came during the conversation. Including them below as side notes of this experiment
This is one of the collabration I personally did using the above method along with Artist Mehna – It was viewed and reached more than 1500 in all platforms(LinkedIn, Instagram and Twitter). In LinkedIn alone it was 700+
This is another collabration I did using the above method along with Artist Vranda. She created 2 images. The collective viewed and reached more than 1300 in all platforms(LinkedIn, Instagram and Twitter)
Example of a good illustration: