This is not a blog post but a job description for the role of an content creator that I am looking for my LinkedIn Profile. To begin with let me explain you my school of thought behind the content. There are 4 forms of content namely written, images, video and audio. Now the most I use on my LinkedIn profile is written and images. This role will be mostly about writing. I could have asked for only content writing but I want you to put on your marketing/sales cap too.
I don’t want a keyboard junkie, who is expert in writing 1000 words per minute and slam me 20 blog post under 20 minutes.
That brings me to the first requirement of this role to you. You will have to write 20 blog posts per month. The idea here that It would be intresting to post 1 per day and we can experiment which 5 days we pick for the week. Don’t worry you won’t have like daily deadlines. We will plan a week in advance so you will be alway writing for the following week. How do I know about planing ahead of time. I wrote 63 articles for my LinkedIn.
If you wonder where will you get the content to write the blog post, that’s a good question. Here are few guidelines to find them:
- The content is for Sustainability benchmarking & assessments Experts
- We have written an ebook Benchmarking Innovation. (Read Introduction)
- You can go through my LinkedIn Profile for recent posts and articles.
Now that brings me to your first Test.
Interview Test No 1 You will have to send me the topic on which you will write the first blog post. You will have to write a short description of 3-5 lines about what you are going to write.
Interview Test No 2 If I think it looks like a good blog post idea and I haven’t written anything like that before. I will ask you to write a summary with 1300 character or less roughly around 200 words. It has to be around 1300 characters including space because LinkedIn post has that limit. I will post it on LinkedIn. We won’t see at the vanity metrics.
Side note: If you get this job. The next step would be to write a blog post based on the vanity metrics. Which means if there is any comments or likes. Write a 1000 words blog post. So the initial 3-5 lines becomes a tweet. 200 words becomes a LinkedIn post and 1000 words becomes a LinkedIn article.
Now this will be your pillar content, you will create images using the text of your content. Few examples are shown below
1) Quotes created by the comments on one of the LinkedIn post
2) Caption image for an article we wrote here
3) Screen shot with the brand from instagram of related industry topic
There are more than dozen such ideas that I will share with you in order to make your work easy. You can find 100s of them on Internet too.
The tool you may have to learn is https://www.canva.com/. Its a free tool and you can find good tutorials online.
Now your second job requirement is to create 5-7 content per day and keep a check if I am posting them at regular interval.
Interview Test No 3 The last test would be to create an image or pdf document using canva. Here are 8 examples to get inspired from. List Document, Infographics, Quote, Power point Deck, Data Point, Flow Chart, Question of the day and Screen Capture
The outcome of your job should be, that your content makes atleast 20 people per month reach out to me and ask what I do. I understand that it will be practically difficult to measure this. However this is the experiment which I want to test and recently some one reached out to me and I normally ask them how did they came to know about me. He said it was because of a piece of content I posted.
I know I am making it sound all mechanical but this is an hard problem and I welcome you to solve this together. So if you are still reading this post then welcome to this experiment of remote content creation with a sales cap on your head. I will be waiting for your email to confiablesolutions@gmail.com
Thank you! If you agree with this idea but not intrested in this job. Please feel free to share this idea with your friends and family.
Vikram Shetty 