A friend of mine was discussing an idea to start a business. She is currently working in Corporate world and have a dream of becoming a Business women.
Her passion is around health, food and fitness and I only spoke with her like 5 minutes. I know that time is not enough to conclude anything but She didnot turned up on our first online chat meeting. I have blocked my time so I thought of creating some plan or working idea that would suit her busy schedule. Something to start part time.
So based one few Business principles
- Starting a online service business from zero money.
- Using the power of Whatsapp or other messaging tools.
- Making use of wearable technology devices like fitbit.
- Creating Systems that is repeatable and provable.
- Indentifying product market fit.
So I am writing this article so it can be used by anyone who wants to. 😃
Business should start from a vision but partime business must start from a passion.
Because your work timing for it in Mumbai, India will be 9 pm to midnight. (You can calculate for your cities.)
The Idea
I think she can become a Healthy Habit Buddy. Her role would be to help people to take them towards thier health goals. She will do that by being a good buddy during the journey by keeping track of the tiny habit changes, providing solutions to daily challanges and checking the stats of wearable.
Remember we are not being a deitian, trainer or coach. It’s like a job of a peer who keeps a check on you when you ask. Friends use to do that in past now everyone is busy so you need to have this buddy. For example if the person wants to walk 10,000 steps a day. She can’t find time. The healthy habit buddy will talk to her and figure out time from her current schedule and hack some time out for compelting the steps. Like park your car far, take a walking meeting in office, fill the water bottle from another floor, take stairs after lunch etc. I hope you got the point.
The Clients
They have to be working women in Corporate world because then she will know exactly the challanges they are facing. She will also know the lifestyle and environment. It has to be super niche like women in her industry or even doing similar roles. To begin with the number of clients can be 1 to 10. She is currently creating success stories.
The Method
Any service should have a proven method for gaining trusts from clients. One of the easy way would be to share a proven method to audience.
Here is one way to do that using Automic habits. She study this and buy a copy of the book too. Go through all the excerises and prepare her self.
She will have to start her own journey first. She has to put the goals out there. I will pick the most common health goal to demonstrate an example. ‘Weight loss’ So she can put the stat with current picture and share the daily or weekly progress with the audience on any social media platform.
Thus creating a proven method of not only achieving the goal but also to keeping it going.
The Process
Once she has tested her methods and if it is showing resutls every time, She has to convert it into a measurable systems and look for a volunteer who would be her first client.
On average, it takes more than 2 months before a new behavior becomes automatic — 66 days to be exact.
Here is the link for above number. So the first client will be along with her for 8 weeks. Her system should involve weekly calls and followups, Some Daily messages and guide materials in case of any challanges.
She will only work on 1 Keystone habit. Because the client can use the framework and then build on other habits based on it.
First few clients she can work for free. Then her fees can be weekly in advance to keep it more interactive and personal. This will imply that the client is sincer about changing the habit.
Unique Selling Point – Pricing
There has to be an unique way to market the business hence the pricing could be a talk of the town. So we will use incentive method to charge the clients.
Let’s say the week fee for the the buddy is INR 2,450 only. There will be task and activity clubbed for each day so 7 days. If all the activity for the day is achieved than clients will get back 350 Rs for each day. Thus for completling all the task the service can be availed for FREE.
Once the 2 months is completed and the NEW habit is formed the client can choose to give a bonus fee as per thier wish. This indicates a litmus test that they really had a great expreince with the service and the life lesson is worth the money.
Your top health can skyrocket your confidence, that’s priceless
Flaws in the plan
- It will take a long time before you have first paying customer.
- It could be challenging to prove that the system works with any one.
- Scalability could be challenging.
- There are many cracks but this is the intial thoughts in words
- The advantage would be that she will master the art of habit. That’s a life lesson.
Let me know what do you think about this idea in comments below?
Vikram Shetty 