Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviours.

Yesterday’s after we finalized the vision of I went into a frenzy about different possibilities that can now be answered the primary ones being the client and the community we serve. Now that we know where we are heading it becomes more clear in the kind of people that are walking in the same direction. We only have to ask do they want our company during the journey.

In the past when we did any business or marketing training the target group, demographics, the pain and desire of our client community was easy to answer. I never could answer this one question. I skipped it at all times.

What is the Psychographic of your clients?

Interestingly now that I know our vision. It has become easier for me to answer this question. Here we go

  • They are very busy
  • Tight on budget
  • Only want few options
  • Value for time
  • Uphold transperancy
  • Ready to collaborate
  • Desire to find insights
  • Ways to be consistent
  • Understand Intelligence
  • Mostly Introverts
  • Want to save planet
  • Have subtle wittiness
  • Are Creative Thinker
  • Admirer of Quality

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