Less is More

In my previous article, I spoke about the Paradox of how chasing to become a successful businessman is counterintuitive. You can read about it where I explained what actions are I need to take that are completely focused on the sustainability analyst. The byproduct of my actions will bring in more clients, more work and better deals for delivering values.

Now we have to measure the current percentage of me feeling like a successful businessman. I am about 40% in my journey to become a successful businessman. In this post, I will talk about what are the few things we will have to do in order to reach our milestone in the next 1 year.

Top 5 Focus Area

  1. Keeping our vision in back of the mind at every meeting
  2. Eliminate all waste that is not aligned to the vision
  3. Identify 5 high leverage action aligned to the vision
  4. Implement cost innovation ideas at every step of the way
  5. Solve 1 common problem for 100 sustainability analysts

In the above list of ideas, cost innovation is a recent entrance in my thinking process. The reason to put focus on it is, it is our USP or differentiating factor. Our business has started organically with no particular vision in mind and the primary purpose it served to all the owners was financial freedom. It makes you mostly think short term in the range of 1-2 year max. It makes you put more efforts and brings you ok returns. You need more efforts to attract talent, advocates and clients. The situation is you cannot leave your eye off the road because you are trying to look at every turn and corner.

It makes running business more tiring, frustrating and meaningless. Your growth is the testimony to not producing enough value to the community you serve. We needed change and when we tracked back we found that their is certain amount of care we had for our client and in terms of business it came as solution with less cost, shared cost, borrowed cost, bartered value, purchasing time, value pricing, repurposed assets, low-cost investing, or leveraging network etc.

We created our vision statement based on what we could build and our unique selling proposition.

Our vision is to provide every sustainability analyst with affordable access to data science and insights


Now the 1 action we have to take is to focus on implementing cost innovation by providing value to multiple clients, leveraging technology automation, leveraging internet, leveraging proven ideas by other businesses, leveraging simplest problem we can solve, leveraging saying NO to clients and leveraging our client networks.

Did you know Cost Innovation can be applied in 5 minutes?


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