SaaS – Pricing Tactics That Can Turbocharge Your Business

Pricing is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task.

Firstly, pricing affects multiple stakeholders, both inside and outside the company. Experimenting with pricing is therefore not a task that should be taken lightly. Secondly, finding the right price is notoriously hard. Customer preferences are hard to gauge ex-ante, and internally, it can be difficult to foresee the effects of pricing changes on the financial performance of a company. And finally, of course, pricing doesn’t happen in a vacuum. In any competitive market, pricing changes can often lead to retaliatory actions which end up canceling out the intended effect of the pricing adjustment.

With this in mind, techniques and methods for getting around these challenges are extremely useful.

In my experience, having co-founded a developer tools startup that uses a SaaS model, I have come to appreciate the SaaS business model as being, amongst other things, very pricing-friendly. The intrinsic characteristics of SaaS and its delivery mechanism have important ramifications related to pricing which, in turn, can be extremely useful in the financial management of your company.

In this article, I explore in more detail what these are and how they can benefit your business from a financial analysis and management standpoint.

What is SaaS?

Software as a Service (SaaS) is a software licensing and delivery model in which software is licensed by a third party and delivered to clients through the internet. Compared to locally hosted software models, SaaS clients do not have to install the software, update it, maintain it and integrate it. The vast majority of technical aspects are “taken care of” by the SaaS provider so that the client can start using the SaaS product with little effort.

The ramifications and benefits of SaaS versus other types of services are displayed graphically in chart 1 below. As you can see, with traditional on-premises software, the client has to manage most of the activities related to setting up and running the software. At the opposite end of the spectrum, SaaS takes care of all of this on the software provider’s side. There are shades in between; for instance, Infrastructure as a Service and Platform as a Service.

The pros and cons of SaaS are fairly straightforward. On the one hand, SaaS is much easier to set up and run. It doesn’t require local servers, storage, management, etc. On the other hand, it doesn’t allow the same level of customizability that on-premises software can provide.

The change from locally hosted software to SaaS has been happening for some time, and is part of a more general shift in the IT industry to cloud-based applications. According to FTI Consulting, 69% of businesses today use at least one cloud-based application.

The shift to SaaS from on-premise services can be seen nicely when one looks at Adobe, one of the industry’s most well-known players. As can be seen in chart 2, courtesy of Tom Tunguz, Adobe’s non-SaaS product revenue peaked in 2011 at $3.4 billion and halved to $1.6 billion in just three years. Such a drop in revenue would normally have huge ramifications, but Adobe has also been offering a suite of SaaS products, which have increased in revenue five-fold, from $0.45 billion in 2011 to $2.1 billion in 2014. Adobe’s changing product mix is indicative of the overall industry’s shift away from locally hosted software towards cloud-based software provision, such as SaaS.

All indications are that this trend is likely to continue. Gartner estimates that SaaS application software was a $144 billion market in 2016 and that, by 2020, businesses will be shifting to cloud-based software to the tune of $216 billion a year.

If you find this interesting read the rest part of the article click here

Don’t write off 4 million Indian IT professional yet!

In recent days especially Brexit and US presidential elections, Indian IT Services company have lost handful of projects. There has been series of articles written about the layoffs happening in India. There were questions on skills of Indian IT professional. I cannot argue on the data which is out there. It is very difficult for one who have lost job. Empty-Cubicle-Organization-e1465810429118

My argument is you cannot downplay following skills of 4 million individuals:

  1. You are educated mostly with a higher degrees.
  2. You are well versed with use of computer & mostly you know technology.
  3. You have worked with at least one international team, so you know other culture.
  4. You have an internet connection. (That’s why you are reading this post 😉 )
  5. You have worked with team on projects that runs for years.

This list can go to multiple digits. I will leave it your skills and imaginations.

Certainly there could be slow down of India IT for the standard it have seen in past 2 decades. However we have matured as an Industry and to get work will not be easy without specific advance skills.

Following are my 2 possible solutions or you can say my point of view:

  1. Application Technology: Any application related technology primarily does three things:  Saves Information, Apply Condition, Loops Action. The super nerdy out there, might think this is misleading. My point is the core is something similar. It is similar for most of the application technology. So if You have to spend 6 months to learn a new technology and get 44% job hike. Isn’t it worth it? So do it RIGHT NOW, while you still have the job rather than waiting for you to be sacked. So learning new skills is important because you are in the era where a person changes at-least 5 roles/industry in a life time.
  2. Self Employment: I am running my business so I am pro enterprise, having said that it is not for every one. Let me break it down for you in a different way, You must have had got a chance to work with someone whom you liked to work. I myself have been in the industry for 10 years before I started my business. You text few of your friends/mentors/juniors (this applies If you are currently out of job or check how your employers policies) and you start brainstorming on some ideas. Plan it out and try a MVP. Start small and see if you can connect with something. You can see today making a mobile friendly web app and hosting in Amazon cloud is inexpensive. If you don’t have money sell your phone and borrow your friends old phone. You should be fine for an year.  Create a light weight product throw it out to early adopter and see if it sticks.                                                                                                                                               Try – Test – Rinse – Repeat                                                              If you have any doubts and questions you know your friend Google is always there to help. Think global you can sell a web based product/service to any one in this world. It has been never so easy to reach any person in the world in the history of the mankind.

In conclusion I would like to end this with just saying don’t play a role of a victim. You have see the down fall of year 2000, 2008 and there will be one coming soon as per the experts out there. I don’t know. However I know there will be ups and downs in Indian IT and now is the time to change course and bring the different flair to it and make it more Independent

All the Best!

Back in College after 10 years

College always creates a nostalgic feeling. You think about college and all the good memories comes. College plays an important role in your career. Principal and teachers are the guiding force to jump start your life. We cannot thank enough to them. Couple of years back I visited college in one of the college’s reunion “Nostalgic”. I felt like I should connect back to college, I was not sure how could I do that. After an year I had an idea of guiding student with their final year projects. The idea was simple, I had a decade of industry knowledge. I can put the current software development practice and experience to student’s project development. I along with my business partner decided we should go with it. We both discuss on what all should we include in and shortlisted few things that should be there. One of the top thing was complexity of the project. We thought of making the project complex and unique, thus they will have a good learning experience.

We thought of talking to the Head of Department in Information Technology. We had an hour long discussion on how to go about the idea. The methods we will follow and the Head of Department was very curious and helpful to us.  We took the appointment of our principal and she gave us the green flag to go ahead. We immediately thought of having the projects started. We had an introduction meeting with all the students who were participating. We asked them if they have any project in there mind and some did had. Once the project was allocated we had some online systems in place and some follow up emails. We thought we were all set, But it was a totally different experience. My respect to all my teachers went up because I had to keep a lot of patience. However we had long project sessions conducted over the weekends with the help of teachers and lab staff. It was tiring long days for me, my business partner and my colleague. We had to keep answering questions all day long and keep solving the problems. However we stick to the plan and followed the rules we had set at the start of the year. The year long project came to an end and every one had competed the project. We are waiting for the results now.

It was a great experience for us. We thoroughly enjoyed being in college for those many weekends we had. There was up and downs and we felt as if we are re appearing for the exams. While helping the students I thought if we all can just help the students. Make use of the technology available. Even if you are not in the country conducting a talk via online video conferencing. There can at least an idea pool of things that can be done in college and you get a chance to be back in college. I always enjoyed to be in college and hope to see few of you reading this in the campus.

I would like to end this story by words that meant a lot to me. It was during one such meeting with Principal Madam, She said

This is all we want from alumni.

I really thought that moment college never expected any thing from me and it will never expect. After all things college had given me, it is just asking few hours in few days of my time to help many students. It in returns gives me the feeling of belonging.

 

A developer’s day in life

I have meet and worked with few developers. I have always found it common theme that they are always better at there task and programming however struggle with time management, project management and client understanding. Everyone is not in this category, its a mix and a match. Let me list out few example of true stories you may be able to relate.

Stories of developer struggles:

  1. Important and urgent emails are not replied for 2 days, especially when the email is from Exec/Director who is asking for some status directly to the developer (When its a flat structure).
  2. The Client has requested for apples and he gets apples tasting like oranges. Most common reason miss understanding of requirement
  3. The projects completes on time but gets over budget, due to number of hours spend by developers.
  4. Or the worst of them all not communicating back to the team when the task is done and there are half a dozen people who are eagerly waiting for it.
  5. so on…

Before even going further and giving my 2 cents blanket advice to budding developers. Here is the principles on which it has been derived. As a developer you much be aware why principles and patterns works out best and we don’t have to reinvent the wheel again. This is a 4 quadrant principle from the book “The Seven Habits of Highly Effective People” by Stephen Covey.

four-quadrants

As such the above image is self explanatory short detail about this is given here

Quadrant 1 is what you must be doing already, because your boss or client is keeping a watch on it. Quadrant 2, honestly if you are struggling as programmer or developer. You don’t bother its not on your books at all or only occasional thought. However remember this is most important quadrant for your career. The time we are saving will be invested in here.

Lets talk about Quadrant 3, mostly likely this will be your major time consuming activity. Some ones else priority, meeting that you need not attend, overthinking and over-designing a simple programming problem, creating generic frameworks in tight deadline and so on.

And your most common friend, Quadrant 4. Checking social media feeds again and again and again. Long coffee breaks and charts, playing games on your smart phone. Checking stock price every minute, Checking on news of countries you don’t belong. Have you ever thought of switching your phone for an hour and working on a programming task. Think about it.

Now that you have got a glimpse about possible struggle and resolving principles. Lets plan a day for you. Its cannot be repeated each day however it will work like a framework to bring yourself in track. Reminder I am not Nostradamus and I don’t have a crystal ball. Use your common sense!

The framework for your EPIC day:

  1. Your day starts at 5 minutes on previous night before you sleep. You know what are the big deadlines of your project. You pick 1 big task for a day, which will take around 90 to 120 minutes to finish. You also pick 2 small task which takes 30 minutes each. So you know your must complete task for the following day.
  2. Good morning! You don’t start with your day with your emails (No-Email). You pick your first task and complete it on the basis which you decided on the previous night. If you are scared of not checking your email first thing in the morning then come 2 hours early then your regular time. So to begin with you check your email as you used to check on your normal day.
  3. Once your big task is done you will already feel more accomplished for your day and you will find you are in control.
  4. You move on to your next 2 task once the first task is complete and the only other activity you can do to bend this rule is quadrant 1 task which is like Server crashed, Application down or fire in the building.
  5. Till you complete all 3 task for the day you will not take up any quadrant 3 task. If some one ask for help or your boss interrupts. Ask politely if you can do that post lunch, since you are middle of a billable task and in a zone. Most sane bosses will understand.
  6. Once you are done will all 3 task hope fully by your first half. Check your email before you take a lunch break. Reply to all the emails which will take less than 2 minutes. There are few example listed here. This tip form the book “Getting Things Done the art of stress free productivity” by David Allen
  7. So you had your lunch and you completed your BIG 3. Already feeling like ready to go home. Note: You have not spent an single minute on Quadrant 4 activity also being able to not do it for rest of your day. Being professional and giving your employer a bang for the buck.
  8. Now is the time for finishing your Quadrant 3 activity. Ideally in a time slot of 60 minutes each. Don’t take more than 2 task mentioning you are already working on some things else. which is already in your plate. Again use common sense in case of crisis and any quadrant one task.
  9. You need to take 10 mins of your planning this will help you if you are on course with your 3 months deliverable, your monthly deliverable, weekly deliverable and all your communications and dependencies.
  10. Planning: So I would recommend you to split it like 1st and 15th of the month check your Monthly deliverable. However 1st of every 3rd month check your 3 months deliverable. Every Friday check your weekly deliverable. Rest of the days check your daily goals. If you have time left check all the gaps of your communications. Like of you are waiting for some decisions or task. send a reminder. If you have completed a task send a notification. This time should be only for planning what to do. So the actual sending of email will be coming next. This time slot is only for brain work. Make good decisions here or I like to say thinking time.
  11. Now you again go back to your email to reply to all the long emails that you will have to read and reply and planned communication you did in previous step. Remember on a good non crisis day you would have spent only 10 minutes of your time on email before you reach at this 3rd email checking event. You keep a slot of 20 minutes to reply all Quadrant 1 and Quadrant 2 email. The main is quadrant 2 email especially relationship building with your clients and boss.
  12. For those you cannot reply answer them back you will reply them by tomorrow end of the day. Then you pick them up same time tomorrow in your 30 minute slot.
  13. The most fun time slot of your day begins, You will divide it into 2 slot, the First named as AutoBot and the second as MyWisdom each one about 45 minutes.
  14. AutoBot: This will be a time where you will add automation to your developer life. You will think of ways which you will do your task faster. Few example: Increase your programming speed by adding auto complete code snippet or some command script to automate your build, unit test and dev-deployment process. We are just following Do not repeat principles in our process. The out come of this time should be towards your long term goals, Should be able to used by your organization or your future team.
  15. MyWisdom: You should spend this 45 minutes for learning some thing new. Ideally by practicing it in a code base or setting up the tool in your computer. If possible avoid consuming articles or video during this time but actually getting hands dirty and making mistakes while learning new stuff. Asking important questions which you don’r know and then learning new things.
  16. If you count till now you will add up to 7 hours. the remaining 1 hour will be taken up by a 30 min status meeting, stand-up or some other meetings. The remaining 30 minutes will be taken up by context switching. Also quadrant 1 task can come up any time.
  17. Happy programming!

 

1 ) Scenarios for common anti patterns

2 ) Puzzle to choose which is right and wrong when you have to choose between two task

 

Business Building Blocks – Basic of Costing

​Following are the direct definition of following terms:

  1. Sales 
  2. Cost price
  3. Markup
  4. Gross Profit
  5. Gross Profit margin 
  6. Gross Contribution margin 

Below are simply the first definition from search. 

sale

seɪl/

noun

plural noun: sales

  1. 1.

    the exchange of a commodity for money; the action of selling something.

    “we withdrew it from sale”

    synonyms: selling, vending, disposal; 

cost price

noun

  1. the price at which goods are or have been bought by a merchant or retailer.

markup

ˈmɑːkʌp/

noun

  1. 1.

    the amount added to the cost price of goods to cover overheads and profit.

    “a mark-up of 50 per cent”


Gross profit is a company’s total revenue (equivalent to total sales) minus the cost of goods sold. Gross profit is the profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.


Gross profit margin is a financial metric used to assess a company’s financial health and business model by revealing the proportion of money left over from revenues after accounting for the cost of goods sold (COGS). Gross profit margin, also known as gross margin, is calculated by dividing gross profit by revenues.

Gross Contribution Margin is Net Sales minus the variable product costs and the variable period expenses. The Contribution Margin Ratio is the Contribution Margin as a percentage of Net Sales.


Let’s illustrate the difference between gross margin and contribution margin with the following information: company had Net Sales of $600,000 during the past year. Its inventory of goods was the same quantity at the beginning and at the end of year. Its Cost of Goods Sold consisted of $120,000 of variable costs and $200,000 of fixed costs. Its selling and administrative expenses were $40,000 of variable and $150,000 of fixed expenses.


The company’s Gross Margin is: Net Sales of $600,000 minus its Cost of Goods Sold of $320,000 ($120,000 + $200,000) for a Gross Profit of $280,000 ($600,000 – $320,000). The Gross Margin or Gross Profit Percentage is the Gross Profit of $280,000 divided by $600,000, or 46.7%.


The company’s Contribution Margin is: Net Sales of $600,000 minus the variable product costs of $120,000 and the variable expenses of $40,000 for a Contribution Margin of $440,000. The Contribution Margin Ratio is 73.3% ($440,000 divided by $600,000).

Open letter to Business Analyst

Business Analyst plays a very important role in the entire cross functional agile team. They are the more real truth about the requirement of the business to software developers. Since Business Analyst have seen much software being build and broken over the years they develop a strong skill on how the solution works. They are very much aware of the overall flow of the software or High Level Architecture. An experienced Business Analyst in a team with senior developer and junior developer. It is natural that they with experience start captaining the project. Also there can be a deliberation and debate over the logic of the requirement, thus putting out all possible input conditions. There is nothing wrong about it but when you are not a part of everyday coding. It doesn’t make any sense to decide on what will be the table names, will the logic reside on database or code level. It should be the job of developer. Definitely all suggestions are welcome, however you cannot dictate terms.

Here are my reasons why it should be a job of developer to do the detail decision:

  1. Developer has their own design challenges to deal with. All the decisions are taken based on the requirements provided by Business Analyst.
  2. There are underlying coding style or design choices which a developer is comfortable with. This will help them in long term maintenance of the project. Also there can be multiple solutions to a particular problem.
  3. The design of procedural programming will be difficult to adapt in object oriented programmer or functional programming.
  4. The performance issues of 1999 i.e. of memory and latency is no longer valid on today’s day and age.
  5. In memory functional programming helps parallelism easier than last decade.

This is just a rant and my humble way to put few points forward.

Happy Software Development!

1 Free & Easy tool to track your social media referrals

Recently one of my friend asked me below mentioned question.

How can I track how many clicked the referral link via my Instagram bio?

I wondered there should be an easy way without setting up your website and manage it via google analytics. It was a quick search and easy use. The answer is use bitly.com and its Free.

The use case explained below, Say you have an Instagram account and you are promoting a brand. For example purpose you are promoting www.nike.com

Login to bitly via your Facebook or Twitter account. You can also create a new signup. I created a new signup. Once you login you will see below screen. Bitly

Next you click on top right orange button Create Bitlink. You will see the screen below. First you paste the long link of your referral in the box which says “PASTE LONG URL”. Example: www.nike.com  Click on create button on the bottom of the page.

CreateLink

You will moved to another page displayed on the right side EDIT BITLINK. On Edit page update the “TITLE” box as some meaningful name – Instagram (Any social media site you want to track the source from). Then click Save.

SaveLink

That’s it. You are done. Your link is ready for tracking. See below.

ViewStats

Now it is time to test. Copy the link and paste it into your Instagram bio. I tested it for my site and below is the result on your dashboard.

CountClicks

The same with full screen and additional dashboard information for multiple links.

CountClicks_FullPage

If you have any further question add it on the comments below. I will try to answer them.

Happy Tracking!!!

The week after the big training week

You must have taken at least 1 business training or any other training to improve your business and life. I did it many times before and a more recent one which is an year long program. A big commitment as a team. I was very excited and all set for the transformation it will bring to my business.

The training was magnificent something I have never experienced before.

  1. I felt lot inspired and more confident of making my vision a reality, even completed a long pending blog post I wanted to write long back. It was all good feeling, all the idea were already possibility in my mind. The life was all high!
  2. Chatted all possibility with my business partner, It was a party!!! We discussed  and discussed  all the to-do we can do, and we must do immediately. We stopped all the things we were trying to do and just went into all that happened and started discussing on all points we came across. I wonder it was more thinking and talking.
  3. Created a whats app group of all the students who came to the training. We all talked about all the amazing experience. Shared all the pictures and video. Appreciating each other strengths and wished each other for all success.
  4. Told all the detail stories to my wife. I was so pumped with all the experience from morning 9am till 3am in the night. It was all small story that popped up here and there. I keep telling her all the time for the week after my training.

WHAT I DID NOT DO?

I did not took any action in my real business that would move my Business forward.

Which means the week before my training and week next after my training was same. We worked in the business. For those who got it, will understand. For other I will explain it some other time.

Its with heavy pain I am writing this.

I took stock of my actions in the following week, I had to document this so that it may help some one out there. I think that, this is the number 1 reason why all the training you do doesn’t help. However having said that. I have got a way to implement all the learning. Let me try that and bring it to you how it turned out. Remember I am at the same position as your are in the journey of Entrepreneurship

Happy Entrepreneurship !

500 companies on mission

mission-and-visonArfeen Khan‘s business training program had a huge discussion between individuals on what is the mission of the company you are building. Every business man and women were telling their mission in terms of turnover. Even I was struggling to find the mission of my company. I have a vague vision of my company however it is not clear. With all the debate around mission, vision and values to create the business. Where few say it doesn’t matter, I believe it is worth knowing your company’s mission and purpose for your existence.

I may still be in search… I thought of searching and studying mission statement of 500 companies who have made a difference in the world.

My mission here is to understand the “Why” they did what they did?

So this is the 1st part of the 5 part series. This post contains mission of 100 companies.

Disclaimer: All mission statements are searched from web either on company’s website or some other online resource. It is not verified by the company. Also few companies have mentioned their visions. The idea here is to inspire you with their mission.

Tata: “To improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on Leadership with Trust.”

Larsen & Toubro: [Vision] “L&T shall be a professionally-managed Indian multinational, committed to total customer satisfaction and enhancing shareholder value. L&T-ites shall be innovative, entrepreneurial and empowered tea, constantly creating value and attaining global benchmarks. L&T shall foster a culture of caring, trust and continuous learning while meeting expectations of employees, stakeholders and society.”

Uber: “Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”

Tesla: “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

AdityaBirla: “To deliver superior value to our customers, shareholders, employees and society at large.”

AirBnB: “To connect millions of people in real life all over the world, through a community marketplace– so that you can Belong Anywhere.”

Twitter: “To give everyone the power to create and share ideas and information instantly, without barriers.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

ITC: “To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value”

Alibaba: “To make it easy to do business anywhere.”

Apple: Original “To make a contribution to the world by making tools for the mind that advance humankind.”

Google: “Google’s mission is to organize the world’s information and make it universally accessible and useful.”

StartBucks: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

Paytm: “100 Million user product from India.”

Facebook: “Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

United Nations: “The maintenance of international peace and security”

Microsoft: “At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”

L’Oréal: “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

SnapDeal: [Vision]  “Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers.”

Airtel: “Hunger to win customers for life.”

Walt Disney: “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”

Ikea: [Vision] “At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

Happiest Minds: “Happiest People . Happiest Customers”

Forbes: “To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.”

Nike: “To bring inspiration and innovation to every athlete* in the world.”

Flipkart: “Provide a delightful customer experience”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

Citi: “Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.”

Cisco: “Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”

ASOS :”To become the number 1 fashion destination for 20-somethings globally.”

Cocacola: “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”

Ford Motor Company: “People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction”

KickStarter: “To help bring creative projects to life.”

Harley-Davidson: “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.”

General Electric: “GE’S Mission is to invent the next industrial era, to build, move, power, and cure the world.”

Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Virgin: “Our vision is to contribute to creating happy and fulfilling lives which are also sustainable – surely a vision worth aspiring to? With businesses spanning many sectors and touching many aspects of our customers’ lifestyles we feel that Virgin is in a perfect position to contribute to this vision. After all, the Virgin brand has always been about having fun in a unique Virgin way.We believe that we have a part to play in making this a reality and so our vision for sustainability within the Virgin Group is: “to make a credible contribution towards sustainable lifestyles whilst meeting or exceeding the expectations of our staff, customers and other stakeholders.”

Ujjivan Financial Services: “Provide full range of financial services to the economically active poor to build better lives.”

Southwest airlines: “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

Amazon: “Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Zomato: “Our mission is to ensure nobody has a bad meal.”

PricewaterhouseCoopers (PwC): “Our ambition is to be the leading global professional services organisation, solving complex business problems for top-tier clients in global, national and local markets.”

Prabhudas Lilladher: [Vision] “To be India’s leading and most preferred financial services.”

Zappos: “To provide the best customer service possible.”

Marriott: [Vision] “To be the #1 hospitality company in the world.”

Johnson &  Johnson: “Our Credo challenges us to put the needs and well-being of the people we serve first.”

NIIT: “Enable Enterprises Manage Information Better”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

Novartis: “Our mission is to discover new ways to improve and extend people’s lives.”

General Motors: “TO EARN CUSTOMERS FOR LIFE”

Philips: “Improving people’s lives through meaningful innovation.”

Paypal:”To build the Web’s most convenient, secure, cost-effective payment solution.”

Walmart: “Saving people money so they can live better.”

Toyota: “Create vehicles that are popular with consumers.”

LIC: “Ensure and enhance the quality of life of people through financial security by providing products and services of aspired attributes with competitive returns, and by rendering resources for economic development.”

Ideo: “IDEO is a global design company. We create positive impact through design.”

LinkedIn: “To connect the world’s professionals to make them more productive and successful.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

MetLife Inc: “The capable team of MetLife’s Customer Response Center (CRC) shares a common mission – that all customers are “Met for Life.” By balancing the efficiencies of new technologies with the personal touch of highly trained and motivated professionals, we are able to deliver solutions and services that exceed our customers’ expectations. We thereby earn their loyalty.”

Fedex Corporation: “FedEx Corporation will produce superior financial returns for its shareowners by providing high-value-added logistics, transportation, and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its team members, partners, and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.”

Caterpillar Inc (CAT): “As a global leader, Caterpillar will provide the best products and services in construction and mining equipment, diesel and natural gas engines, and industrial gas turbines for helping people in construction and transportation”

Trip Advisor: “To help people around the world plan and have the perfect trip.”

Successories: “Our goal is to provide exclusive, high-quality products and programs and be an authoritative source to help businesses and organizations communicate, drive and reinforce core values, motivate people to superior performance, and recognize individual and group achievements. We do this by being an innovative leader in designing, manufacturing, marketing and distributing such products, always with our customers’ needs in mind. Fanatical customer service is a hallmark of our operating philosophy.

Cultivated Wit: “We believe that humor combined with slick design and a creative use of technology can make complicated ideas more understandable and products more fun. Our mission is to bring great ideas to life and help others do the same.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

MacDonald: “McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price”

Dominos: “Domino’s is a company of exceptional people on a mission to be the best pizza delivery company in the world.”

 

Asana: “To help humanity thrive by enabling all teams to work together effortlessly.”

Goldieblox: “To correct the gender imbalance in engineering.”

Ministry of Supply: “That clothing should be an extension of your body, equipping you to realize your limitless potential.”

Warby Parker: “A world where everyone can see clearly, stylishly, and at affordable prices.”

Oyo Rooms: “Our goal is to change the way people stay away from home”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

Sony: “To be a company that inspires and fulfills your curiosity.”

Boeing: “Connect, Protect, Explore and Inspire the World through Aerospace Innovation”

Intel: “Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.”

P&G: “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.”

Dell: “Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.”

American Express: “We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.”

Nestle: “Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night”

Skype: “Skype’s mission is to be the fabric of real-time communication on the web.”

Mind tree: “We engineer meaningful technology solutions to help businesses and societies flourish.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

NetApp: “Our mission has always been to help our customers achieve what matters most to them.”

Intuit: “To improve its customers’ financial lives so profoundly, they couldn’t imagine going back to the old way.”

Zoho: “At Zoho, software is our craft and passion. We create beautiful software to solve business problems.”

Lemon Tree Hotel: [Vision] “The Lemon Tree Hotel Company shall be India’s largest and finest chain of upscale, mid-scale and budget hotels and resorts.”

Teleperformance: “At Teleperformance, we deliver an outstanding customer experience, at every single opportunity, as a result of our commitment, passion and dedication to excellence. In so doing, we create opportunities and value for employees, clients, customers, communities and shareholders.”

Barbeque Nation Hospitality Ltd: “Offering a complete dining experience to customers at affordable prices.”

The Oberoi Group: “We are committed to meeting and exceeding the expectations of our guests through our unremitting dedication to every aspect of service.We are committed to the growth, development and welfare of our people upon whom we rely to make this happen.Together, we shall continue the Oberoi tradition of pioneering in the hospitality industry, striving for unsurpassed excellence in high-potential locations all the way from the Middle East to the Asia-Pacific.As a result, we will create extraordinary value for our shareholders.”

Titan Company Ltd : “We will do this through a pioneering spirit and a caring, value-driven culture that fosters innovation, drives performance and ensures the highest global standards in everything we do.”

Indegene Pvt. Ltd: “Create and deliver solutions for healthcare today and tomorrow by seamlessly integrating Analytics, Technology, Operations and Medical Expertise.”

InMobi: “Enabling consumers and businesses make smarter decisions by building the deepest understanding of people across the world.”

Minda Stoneridge Instruments Ltd: “Our mission is to be an automotive System Solution provider and Build a Brand recognized by vehicle manufacturers progressively all over the world, as an organization providing products and systems Unparalleled in Quality and Price.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

Urban Ladder: [Vision] “Our vision is to set global benchmarks for distinctive products, consumer experiences and honest best practices”

Micron: “Be the most efficient and innovative global provider of semiconductor solutions.”

Cradles to Crayons: “Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. We supply these items free of charge by engaging and connecting communities that have with communities that need.”

Eram Scientific Solutions: Constantly innovating and applying Science and Technology to develop solutions against the pressing needs of the society. Applying unconventional methodologies and ‘Out of the Box Thinking’ and practices. Focus on developing solutions in alternate energy, clean technologies, and pro nature applications. Ensure the democratization of wealth and knowledge. Evolve itself as an abode of multi-disciplinary development enthusiasts.

Owens-Illinois: “Our mission is to design, manufacture, and deliver products and services that meet the unique needs and expectations of each customer. To that end, we have successfully built a solid foundation and infrastructure for glass container manufacturing.”

Owens & Minor: “Our mission is to create consistent value for our customers and supply chain partners that will maximize shareholder value and long-term earnings growth: we will do this by managing our business with integrity and the highest ethical standards, while acting in a socially responsible manner with particular emphasis on the well-being of our teammates and the communities we serve.”

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

Hyatt: “To provide authentic hospitality by making a difference in the lives of the people we touch every day”

Adobe: “To move the web forward and give web designers and developers the best tools and services in the world.”

BBC: “To enrich people’s lives with programmes and services that inform, educate and entertain.”

Tumblr: “To empower creators to make their best work and get it in front of the audience they deserve.”

Du Pont:”To create shareholder and societal value while reducing the environmental footprint along the value chains in which we operate.”

Whole Foods: “Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”

3M: “To Improve Every Life through Innovative Giving in Education, Community and the Environment.”

Hope to write next 100 companies mission statements soon.

Hope you are enjoying the mission statement, If you want to read missions of more companies, then share this post. Once it reaches 100 people I will write next 100 companies mission statement. Let me know if these missions are worth writing by sharing them.

After two years of Entrepreneurship

think-entrepreneur

It feels amazing to be in the business for two years now. Last year was a great landmark for my experience as a Entrepreneur, we achieved a remarkable milestone. The best part of being an Entrepreneur or Businessman is that we can set our own rules and the race is with our own self. Yes there is always the eco-system in which we need to play.

Focus

I started my second year with keeping a focus more long term perspective hence we make some hard decision to focus of adding value to the existing clients over short term profits. We also made some improvements in our process and methods of delivering quality software, like dedicating an entire day in a week to improve our product. The action we took and executed swiftly was highly appreciated and all our clients were happy about it. To focus on fewer things and make deep progress was really beneficial for us.

Fun

I have always been related to happiness and I look for every opportunity for being happy. Happiness is an abstract thing and different for every one. You cannot have a switch to make one happy. However you can have fun in any situation. If you think enough and use a your creativity you can have fun. Work is separated from fun, I really don’t understand why you cannot have fun while working. Your workplace is where you spend maximum amount of time of your life. Example: When things go wrong, have a laugh with the junior team member and think why there is a loophole in your business for such mistake which could be avoided in the first place.

Freedom

Freedom is one of the most valuable assets that I leveraged. Be it the number of hours in my office. (I reduced it) The freedom to think of crazy ideas and ways to implement. The freedom to chose the goals and not to get distracted from noise. The freedom to have a healthier life. Also the freedom to work on weekend to help our clients better. Its not that earlier I couldn’t do the above but now I have the choice and freedom to structure my day according to my will. The ownership of my freedom lies in my hand. Having said that, It makes me look like I am making use of my freedom in a very conservative way.

Found

Last year we ran a feedback survey with all our clients. We found really some great insights from them. The area of our strength was our team’s responsiveness to them, which has nothing to do with the core product & service line we offer. Similarly we got a unified answers to the areas of our  product where we can improve. The method we used was a simple Net Promoter Score. Thanks to all the business men/women who came and created all this simple and wonderful tools to run the business more smoothly. Also we started our search for new clients and business development strategy. The methods we opt for is simple and easy to execute. Thus helping us to make progress in right direction.

Feel

I often read that journey is more important than destination, but quite never understood it’s meaning. I personally enjoy various experiences over possession of things. So in this journey of business, be it getting new work from existing clients or the tough calls of less work from them. The happy client meeting or the concerns from them. The destination to my journey is not fixed yet but I already feel good about it. The feeling of being in an adventure.

Last year’s post is here

Happy Entrepreneurship!