State of the Art

There is a fascination with building a perfect product. The definition of Perfect is different for everyone. It is nearly impossible for everyone in the team to agree to one shape of perfect. This chaos of being perfect or chasing perfection makes us put in a lot of effort without any results in return. Now… Continue reading State of the Art


The general school of thought is to put in more effort to gain the outcome or results. You will put back your Sundays or weekdays to complete our backlog. The people who share the idea of putting less effort are demonised, questioned or criticized. Many leaders are only measuring efforts. How many hours is my… Continue reading Effortless

Less is More

In my previous article, I spoke about the Paradox of how chasing to become a successful businessman is counterintuitive. You can read about it where I explained what actions are I need to take that are completely focused on the sustainability analyst. The byproduct of my actions will bring in more clients, more work and… Continue reading Less is More


a seemingly absurd or contradictory statement or proposition which when investigated may prove to be well-founded or true. Allow me to tell you one such reality that is currently happening in my life. I am afraid of not being a successful businessman. However, the chase to become a successful businessman will stop me from becoming… Continue reading Paradox


Let’s talk about failure today. The fear of failure has so much opportunity cost that people don’t even try to attempt the challenge. Making mistakes are considered taboo in our society, let alone talking about it is a shame. There is so much fog and mystery of being right all the time that you miss… Continue reading Game


Psychographics isĀ the study of consumers based on their activities, interests, and opinionsĀ (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviours. Yesterday’s after we finalized the vision of I went into a frenzy about different possibilities… Continue reading Psychographic


The reason why you are in business makes a lot of decisions simple. It not only helps you find the right clients but also the right team members who believe in your vision. We want to give access to affordable and valuable data science for every Sustainability Analyst so that they stand a chance to… Continue reading Vision

Cost Innovation

One thing is guaranteed in the Busines is you will have surprises each day. After criticising the vision of the company in my culture article. I started thinking about a solution. Some will be pleasant surprises and yesterday was one of those aha moments that connected dots for me. I discovered How we are different… Continue reading Cost Innovation

Categorized as Business


Meaning is solid, heavy, and old-fashioned or clumsy in style, form, or execution Synonyms are cranky and cumbersome Example:- Instead of a loud, clunky vacuum with a cord that gets tangled and limits its area of use, Dyson’s vacuums are sleek, almost all cordless, and long-lasting. Are you wondering why my post today sounds like… Continue reading Clunky

Expectation vs Reality

Life will be much simpler if you don’t have any expectations An old friend of mine That thought helped me during my youth. While you run a software company and your success is dependent on people there will be a certain level of expectation. Even when you clear your expectation at the beginning of the… Continue reading Expectation vs Reality